Privacy Policy

Thank you for visiting the MFML inc. clinic website and reviewing its privacy policy.

By browsing our website or using our systems or services, you acknowledge that you have read and understood this policy and consent to the processing of your data and personal information in accordance with it, as applicable.

This privacy policy consists of the following elements:

  1. Privacy policy objectives,
  2. Effective date,
  3. How consent is obtained,
  4. Data collection objectives,
  5. Purposes of data processing,
  6. Personal information collected,
  7. Processing methods used,
  8. How to access and control personal information,
  9. Sharing of personal information with third parties and the reasons for sharing,
  10. Use of cookies and similar technologies,
  11. Retention of personal information.

1. Privacy policy objectives:

Respect for privacy and the protection of personal information are essential to us. That is why, through this Policy, we intend to protect it in accordance with applicable laws.

To ensure this protection, MFML inc. clinic undertakes to collect, process, and share information that can identify an individual only when that person has consented, unless permitted or required by law, in which case your consent will not be necessary.

The purpose of this Policy is to inform users of why and how MFML inc. clinic, or anyone acting on its behalf, will collect and use their personal information. It is written in clear language to ensure users’ informed consent.

For the purposes of this Policy, “personal information” means any information about an identifiable person or that can be used to identify a person. Where possible, we will anonymize, pseudonymize and/or aggregate it so it no longer identifies a person.

2. Effective date

This Policy applies as of May 1, 2024.

This Policy replaces the Privacy Protection Policy dated May 1, 2024.

3. How consent is obtained

We undertake to obtain consent before collecting an individual’s personal information. Consent may be explicit or implied and may be provided directly by the person or by their authorized representative.

We favor obtaining explicit consent, whether verbally, electronically, or in writing. However, implied consent may reasonably be inferred from a person’s action or inaction. For example, providing a name and address to receive a publication, or a name and telephone number to obtain an answer to a question, is considered implied consent to the collection of information containing personal information. To determine the appropriate type of consent, we consider the sensitivity of the personal information in question, the purposes for which it is collected, and the reasonable expectations of a person in a similar situation.

If we want to use personal information for a new purpose, we will describe the intended use and request consent again.

It is not always possible, particularly in the context of a government request, to obtain the person’s consent to collect, use, or disclose their personal information. We undertake never to disclose this type of information other than in accordance with this Policy, unless the law requires it or permits it.

4. Data collection objectives

Information is collected in accordance with the purposes and objectives set out in this privacy policy.

Here are some of the reasons why we collect your personal information:

  • To provide products and services: We will collect and process the data and information necessary to fulfil our mission and contractual obligations.
  • To maintain and improve these products and services: Data collected during your interactions with our services may be used to analyze and improve how our products and services work.
  • To develop new products and services and for AI: The data collected may be used for research and development to offer new products and services to our users, including through advertisements and marketing messages. In addition, the collected and aggregated data may be processed by algorithms using artificial intelligence.
  • To offer personalized products and services: Collecting and analyzing data generated by your interactions with our services allows us to develop and create products and services that are relevant and continue to best meet your expectations in terms of culture and entertainment, including to anticipate accommodation measures for customers who need them.
  • To assess product and service performance: Data is collected to obtain information on both the benefits and the drawbacks of our products and services so we can evaluate them and address them if necessary, including through surveys. This helps us ensure the quality of our products and services and support risk management.
  • To protect our users’ privacy. Data collected allows us to verify identity and protect the privacy of people who communicate with us by phone, electronically, or otherwise.
  • To meet legal obligations. Data is collected to meet obligations arising from laws, regulations, or international treaties.

5. Personal information collected

MFML inc. clinic may collect personal information in various forms, but it will do so only by lawful means and only for necessary purposes that have been disclosed to you, as described in this Policy, or where permitted or required by law.

The personal information collected, as well as its sensitivity, may vary depending on the context of the interactions between you and [ORGANIZATION NAME]. That is why we must first inform you of the nature of the personal information we use.

We protect all personal information collected. Among the personal information that may be collected and used, we pay particular attention to:

Name and contact details. First and last name, email address, mailing address, telephone number, and similar data used to communicate with you.

Proof of identity. Passwords, password hints, and similar security information used to identify you and access your account.

Demographic data. Data about you such as your age, gender, country, and preferred language of communication.

Payment data. Data required to process your payments, such as the number of the payment instrument (e.g., your credit card number) and the related security code.

Subscription data. Information about your subscriptions related to cultural events and cultural companies’ newsletters.

Images and sounds. Audiovisual data used to ensure the safety of our users, particularly at venues where cultural events take place for which we are organizers or hosts.

Interactions. Data relating to your use of the websites, platforms, and tools we create. This includes data you provide to use the products. In other cases, such as error reports, it includes data we generate.

Other examples of interaction data we collect include:

  • Data about websites visited and usage. For example:
    • Payment and account history. Data about the items you purchase and activities associated with your account.
    • Troubleshooting and support data. Data you provide when you contact MFML inc. clinic for help, including the products you use, and other information that helps us resolve your issue.
  • Interests and preferences. Data about your interests and preferences, such as the artists or style of music that lead you to attend concerts, the types of exhibitions and/or cultural events that interest you, and the cities you are willing to travel to in order to attend certain cultural events. Apart from the information you have explicitly provided, other data we collect may sometimes allow us to determine or infer your interests and preferences.
  • Content consumption data. Data about multimedia content (e.g., television, video, music, audio, books, apps, and games) that you access through our products.
  • Searches and commands. Search queries and commands you use when using our website.
  • Text, typing, and handwriting input data. Text, typing, and handwriting input data, and any related information.
  • Location data. Data, which may be precise or imprecise, about the location of your device. For example, location data may be collected from a device’s IP address or from your account profile data indicating a less precise location, such as a city name or postal code.
  • Other data. Other data provided when you use our website, including data from Google Analytics.

6. Purposes of data processing:

Provide our products and services. We use data to operate our products and services and to provide you with rich, interactive experiences.

Improving products and/or services. We use data to improve our products, including by adding new features or capabilities (error report at the time of purchasing a ticket, or when viewing a program online, etc.).

Personalization. Some products include personalized features, such as recommendations that optimize your experience and satisfaction. These features use automated processes to tailor your experience based on the data we have about you, such as inferences we make about you and your use of the product, your activities, your interests, and your location.

Product and/or service development. We use data to develop new products. For example, we use personal information that we anonymize or pseudonymize to better understand our customers’ needs.

Customer support. We use data to diagnose and resolve product and/or service issues, restore access to your personal account, and provide other support and assistance services.

Helping secure and troubleshoot. We use data to help secure and troubleshoot our products and services. This includes using data to ensure the security of the services offered to our customers, detect malware and malicious activity, resolve performance and compatibility issues to help customers get the most out of their experience, and inform them of updates to our products and services. This may include the use of automated systems to detect security issues.

Security. We use data to protect the security of our products and our customers. Our security features may prevent malware from operating and inform users that malware has been detected on their device, or use video surveillance to ensure public safety at events.

Surveys and promotional communications. We use the data we collect to provide surveys and promotional communications. You can subscribe via email, respond to surveys, and choose whether or not to receive promotional communications from MFML inc. clinic by email, SMS, postal mail, and phone. For more information on managing your contact details, email subscriptions, and promotional communications, see the section on access and control of your personal information in this Policy.

Relevant offers. MFML inc. clinic uses data to provide you with relevant and important information about the products and services offered. We analyze data from different sources to predict which information will be most interesting and relevant to you and communicate it to you in different ways. For example, we may predict your interests in live shows and suggest new activities you may enjoy.

Advertising. MFML inc. clinic uses data collected through its interactions with you, certain of our products, and third-party websites to advertise our products and services, including on third-party sites. We may sometimes use automated processes to make ads more relevant.

Business transactions. We use data to process your transactions with us. For example, we process payment information to provide customers with product subscriptions and use contact details to deliver products purchased in our online store/ticketing.

Reporting and business operations. We use data to analyze our operations and improve decision-making. This enables us to make informed decisions and create reports on the performance of our activities.

Protection of rights and property. We use data to detect and prevent fraud, resolve disputes, enforce contracts, and protect our property. For example, we use data to confirm the validity of sold tickets to combat fraud. We may use automated processes to detect and help prevent activities that violate our rights and those of third parties.

Legal compliance. We process data to comply with the law. For example, we use our customers’ age to ensure compliance with obligations regarding children’s privacy protection or to ensure the customer meets the recommended age for the audience. We also process contact details and identifiers to help customers exercise their data protection rights.

Research. We use data to conduct research, including for scientific purposes and in the public interest, where permitted by law.

7. Processing methods used

MFML inc. clinic places the highest importance on the security of your personal information and undertakes to process it in accordance with industry norms and standards, only for the purposes for which it is collected as described in this policy or in a specific notice to that effect. Nevertheless, absolute safeguarding is impossible given the inherent security limits of transmission over the Internet. Information transmitted to us is therefore ultimately at the user’s own risk.

8. How to access and control personal information

MFML inc. clinic ensures that all personal information in its possession is as accurate, current, and complete as necessary for the purposes for which it is used.

You have the right to request access to your personal information for verification purposes and to request a correction if it is inaccurate. If you believe your personal information is inaccurate or if you wish to access your personal information, you can make a request using the contact details provided at the end of this Policy.

To the extent possible, we will provide you with timely access to your personal information. However, for security reasons, we may need to verify your identity.

There may also be circumstances where we will not be able to grant you access to your personal information. In particular, where access may lead to the disclosure of another person’s personal information and that person refuses to consent to the disclosure, or where legal restrictions apply. If such a situation arises, we will inform you of the reason why we cannot grant you access to your personal information.

If your request concerns data appearing on web pages or third-party platforms, please contact those third parties directly.

9. Sharing of personal information with third parties and the reason for sharing

We do not share your personal information with companies, organizations, or individuals outside MFML inc. clinic, except our authorized suppliers and partners who need access to the information for the purposes listed in this policy and within its limits, as well as in the following cases:

  • With your consent.
  • For storage on cloud servers, in which case personal information may transit through third-party jurisdictions. Note that we only use services from reputable companies with privacy policies.
  • For external processing needs: We provide personal information to other trusted companies or people who process it on our behalf, according to our instructions, in accordance with this privacy policy, with a data security level at least equivalent to ours, and in compliance with any other appropriate security and confidentiality measures.

In particular, we use third-party providers to pool, clean, and analyze data in the cultural sector so they can add value to this data and develop tools for the benefit of the public or sector stakeholders. To do so, these providers process the information provided as follows:

Data is first prepared, then classified so it can be used.

Based on the prepared data, the provider creates overall statistics that contain general, non-personal information, sometimes combined with data from similar sources. This pooled data is then used to establish overall statistics, such as origin analyses (mainly via postal codes) as well as seasonality analyses and pricing analyses (shopping basket type).

This data is then enriched using two different processes. The first is enrichment using freely available third-party data, such as socio-demographic data from the Census via postal code. The second process is called inference enrichment. Inference enrichment consists, for example, in the context of purchasing a ticket at the “under 25” price, of deducing that the individual concerned is under 25.

  • For legal reasons: We disclose personal information outside our organization if access to it is necessary to comply with applicable laws and regulations.

MFML inc. clinic undertakes not to sell or rent your personal information to a third party.

10. Cookies and similar technologies

MFML inc. clinic may use cookies, web beacons, tracking pixels, log files, or other technologies to collect certain personal information about visitors to our websites, as well as about recipients of our newsletters, invitations, and other communications. Cookies are pieces of information sent by the server to the browser during a visit to the website and that uniquely identify the current connection. This data may include information such as your Internet address (IP), browser type, browser version, the pages of our site you visit, the time and date of your visit, the time spent viewing, and other statistics.

The cookies used are intended in particular to retrieve search history and carts (e.g., ticket purchases) linked to the session, to facilitate the user’s online browsing experience. It is important to know that enabling cookies may, depending on the configuration chosen, allow other servers to install cookies on your system. You can set your browser to inform you when cookies are present, allowing you to accept them or not.

Please note that our website may contain links or references to third-party websites. This policy ceases to apply once you leave our website, and [ORGANIZATION NAME] is not responsible for the collection or processing of personal information by those third parties or via those external sources.

11. Retention of personal information

MFML inc. clinic retains collected data for different periods of time depending on its nature and its usefulness in providing our products and services. During the retention period, MFML inc. clinic takes physical and technical measures to ensure the security of data containing personal information.

The main places where personal information is stored are the cities in which MFML inc. clinic has offices or facilities and the cities in which WHC has servers containing the data collected by MFML inc. clinic].

Personal information may be stored outside the country in which you live if a third-party provider or another entity to which we disclose personal information in accordance with this Policy is located outside the country. In such cases, personal information may be subject to the local laws of the countries or territories in which the information is collected, used, disclosed, or stored, and government and law enforcement authorities in those countries or territories may have access to it.

Once the retention period has expired, personal information is destroyed. Only statistics or reports containing depersonalized and anonymized data may be retained for longer periods of time.

Other information

Changes to these rules:

We make changes to this Privacy Policy from time to time. Any reduction of your rights under this Privacy Policy will not be applied without your explicit consent. We always indicate the date of the latest changes and allow you to access archived versions for reference. If changes are significant, we post a prominent notice on our website (including, for certain services, via an email notification).

Person responsible for compliance:

For any questions, to submit comments, or to file a complaint about this policy, you may contact the person responsible for ensuring compliance with this privacy policy:

MFML inc. clinic
975 Notre-Dame
Phone: 514 637-1606
Fax: 514 637-1607
Email: info@cliniquemaxillo.com